{"id":17505,"date":"2021-07-10T14:56:52","date_gmt":"2021-07-10T12:56:52","guid":{"rendered":"https:\/\/www.intellias.com\/?p=17505"},"modified":"2024-04-26T15:46:19","modified_gmt":"2024-04-26T13:46:19","slug":"how-location-intelligence-powers-transportation-and-logistics","status":"publish","type":"blog","link":"https:\/\/intellias.com\/how-location-intelligence-powers-transportation-and-logistics\/","title":{"rendered":"What Makes Location Intelligence so Attractive for Transportation and Logistics"},"content":{"rendered":"

The global economy gets intense when it comes to competition and the ability to respond to technological disruption. These factors stimulate companies to look for new solutions to optimize the way they do businesses. A rational application of\u00a0location intelligence tools<\/a> can be an ideal instrument for these purposes. Transportation and logistics industries are perfect examples reflecting how data insights help remove constraints and enforce business transformation. Want to know how? Keep on reading.<\/p>\n

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Establishing connections between distinct data points is what location intelligence does best<\/h2>\n

As a form of business intelligence (BI), location intelligence (LI) couples business and location data together. To help solve a bunch of business problems, LI solutions analyze geographical and location info to associate it with points on an interactive map. After realizing just how vital location intelligence is, businesses find it critical for their various strategic and operational needs. 66% of enterprises questioned by Dresner Advisory Services\u2019 2018 Location Intelligence Market Study<\/a> are of the same opinion and consider it decisive to improve their revenue and growth strategies.<\/p>\n

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The number of organizations using location intelligence will grow fourfold by 2021.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tGartner<\/span> <\/span>\n\t\t\t\t<\/small>\n\t\t\t<\/blockquote>\n\t\t<\/section>\n

Over the past years, the use of location intelligence solutions (LIS) has been booming. All thanks to the abundance of data all of us, generously or not, provide for further capturing and analysis. Geospatial data is now produced by nearly every device or equipment we have, starting from smartwatches and fitness trackers to smartphones or our cars. Despite privacy or security concerns, businesses aren\u2019t going to lose the sweet spot of data to deliver more targeted services, take better control of internal operations and win competitive advantages with intelligent mapping solutions<\/a>.<\/p>\n

Importance of location intelligence by industry<\/b>
\n\"What<\/p>\n

Forbes<\/a> – What’s New In Location Intelligence For 2018?<\/a><\/em><\/p>\n

How Location Intelligence Powers Transportation and Logistics<\/h2>\n

In the transportation industry, maps and spatial analytics have become a fundamental instrument to defeat ambiguity through better data understanding and intelligent decision-making. For the infrastructure, this means embedded connectivity and new location data sources on road conditions, weather factors, urban infrastructure and so on. The gathered data gets updated in real time and is represented in the form of an interactive map so that stakeholders are in the best position to identify and solve their challenges.<\/p>\n

Logistics and transportation optimization problems are multi-layer and challenging to solve. Still, the examples we\u2019re discussing below reveal how LI provides missing insights and helps to remove constraints.<\/p>\n

All the logistics data you’ve been losing in the supply chain becomes more transparent with LI<\/h3>\n

\"What
\nAchieving real-time decision-making and higher efficiency will help manufacturers and retailers respond to the everlasting challenges of supply chain logistics. Location intelligence in this context can make a real difference.<\/p>\n

The objectives of LIS used to solve pain points in supply chain logistics are to:<\/p>\n