{"id":68649,"date":"2024-01-15T14:59:42","date_gmt":"2024-01-15T13:59:42","guid":{"rendered":"https:\/\/intellias.com\/?post_type=blog&p=68649"},"modified":"2024-07-22T02:52:31","modified_gmt":"2024-07-22T00:52:31","slug":"2024-media-entertainment-industry-outlook-key-trends","status":"publish","type":"blog","link":"https:\/\/intellias.com\/media-entertainment-industry-trends\/","title":{"rendered":"2024 Media & Entertainment Industry Outlook + Key Trends"},"content":{"rendered":"
Everyone wants to stay entertained, especially in a world filled with uncertainty \u2014 and entertainment and media (E&M) companies are facing uncertainties of their own. After robust 10.6% growth in 2021 and a notable surge in industry growth after the pandemic receded, the pace of growth in the entertainment and media industry is projected to decline in each of the next four years \u2013 2024 \u2013 2027 according to PwC. The PwC analysts expect the annual industry growth rate to level out at 2.8% by 2027, underscoring a recalibration in the media and entertainment industry.<\/p>\n
Amidst this recalibration, digitalization continues to shape the entertainment and media terrain. Equip yourself with valuable insights into media and entertainment industry trends that will impact the industry.
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The slowdown stems from various factors, with certain key sectors experiencing a waning of the initial surge of revenue and attention witnessed early in the pandemic. A notable example is the podcast industry, which saw a substantial 80% decline in podcast material creation between 2020 and 2022. The predominant challenge in 2024 and beyond lies in consumer spending, hampered by inflation, pandemic fatigue, and the uncertainties of global events.<\/p>\n
Consumer spending on media and entertainment is projected to grow at a humble 2.4% compound annual growth rate (CAGR)<\/a> between 2024 and 2027, resulting in a market size of US$903.2 billion. As e-commerce and digital platform engagement rise, companies worldwide will intensify spending to connect with consumers during decision-making moments.<\/p>\n Meanwhile, we will see a clear leader amidst slowdowns. By 2025, advertising is projected to surpass consumer spending as the largest category in E&M, driven by robust 8.1% growth in internet ad spending in 2022. Advertising revenue is forecasted<\/a> to rise from US$763.7 billion to US$952.6 billion globally over the period 2022\u20132027. This is how advertising is expected to become the first E&M category to reach US$1 trillion in annual revenue.<\/p>\n We can also expect to witness a surge in digital content providers, intensifying competition in the already content-rich landscape. As a result, despite an increase in the time spent accessing entertainment and media content, consumer spending per capita in the digital entertainment and media industries is expected to decrease<\/a>, dropping from 0.53% of average personal income in 2023 to 0.45% by 2027.<\/p>\n AdTech Software Development<\/p>\n As we navigate the aftermath of the COVID-19 era, the coming years \u2013 from 2024 to 2027– promise to reveal the impact of post-pandemic consumer habits, with a notable hunger for offline experiences still present. Amidst these shifts in habits, one enduring trend stands out in the media industry \u2014 the ever-growing influence of gaming.<\/p>\n Over-the-top (OTT) streaming, a pivotal catalyst for industry growth, is experiencing rapid expansion in emerging markets, particularly in Indonesia. This surge is attributed to factors such as a large historically underserved rural population, the proliferation of mobile broadband, and robust demand for local and sports content. After discontinuing its analogue terrestrial broadcasting signal, in 2022 Indonesia boasted the highest consumption rate of OTT video in Southeast Asia. Approximately one in three Indonesians engaged with streaming services, resulting in remarkable 40% annual growth in hours watched.<\/p>\n <\/p>\n The Indonesian streaming landscape is a battleground for global giants like Netflix, Amazon Prime, Disney+, Hotstar, and HBO Go, which face competition from a vibrant community of local and regional players such as WeTV, GoPlay, Mola TV, and Vidio. The nation\u2019s long-term growth outlook is fueled by infrastructure development, including the construction of a subsea cable to provide high-speed broadband access throughout the archipelago.<\/p>\n Indonesia, alongside China and India, stands out in Asia for its combination of existing market size and scale, coupled with anticipated rapid growth in consumer spending and advertising. While the US remains the largest E&M market, the Indonesian E&M market is making significant strides, ranking 15th largest with US$13 billion in annual revenue and rivaling countries like Brazil, Mexico, and Spain. The Indonesian market is poised for robust growth, with expected 7.7% CAGR in overall revenue (consumer spending and advertising) through 2027.<\/p>\n <\/p>\n The entertainment and media industry, at the intersection of human creativity and technological prowess, has continually evolved with the advent of transformative technologies. Previously, the focus was on the transition from analogue to digital and fixed to wireless. The metaverse, once the talk of the town, is now moving beyond mere hype, evolving into a dynamic digital platform for gaming, entertainment, work, and commerce.<\/p>\n Today\u2019s narrative and the potential for substantial growth revolve around the convergence of established and emerging technologies, with a spotlight on generative AI, particularly powered by advanced deep-learning models and neural networks. OpenAI\u2019s ChatGPT, launched in November 2022, became a game-changer, rapidly amassing 100 million users globally within two months. This new wave of generative AI, also embraced by tech giants like Google, Meta, Nvidia, and Baidu, holds immense promise for the entertainment and media industry.<\/p>\n <\/p>\n Generative AI enhances productivity by automating tasks, streamlining content creation workflows, and opening doors to innovative content generation, from scripts and voiceovers to entire gaming worlds at a fraction of the traditional cost and timeline. However, as the use and sophistication of generative AI grow, the industry must confront challenges related to business models, privacy, intellectual property, security, environmental impact, and ethical considerations.<\/p>\n ChatGPT-Powered Solution for Evaluating Brand Performance<\/p>\n <\/p>\n Intellias has emerged as a dynamic technology partner, ready to navigate the changing tech terrain for your business. Our comprehensive suite of services is tailored to meet your diverse needs, ensuring that you stay at the forefront of innovation.<\/p>\n OTT platform development<\/strong>: Improve your content delivery with our state-of-the-art over-the-top (OTT) platform development services<\/a>. Whether you\u2019re looking to launch or enhance streaming services, we provide the expertise and solutions to keep you ahead in the competitive streaming industry.<\/p>\n Intelligent AdTech digital services<\/strong>: Revolutionize your advertising strategies with our intelligent AdTech digital services<\/a>. Harness the power of data-driven insights and innovative technologies to optimize your digital advertising campaigns.<\/p>\n Top-notch media solutions<\/strong>: Stay ahead of the curve with our top-notch and innovative media solutions. From cutting-edge analytics to live-streaming solutions and AI\/ML integration, our media solutions provide unparalleled experiences for your audience.<\/p>\n Platform and app development<\/strong>: Our expertise goes beyond traditional boundaries with a comprehensive range of development services. From web and mobile AdTech applications to white-label media solutions, edge computing, and recommendation analysis, we cover the spectrum of platform and app development.<\/p>\n IoT-based solutions<\/strong>: Embrace the future with our IoT-based solutions. We specialize in developing interconnected solutions that seamlessly integrate with your E&M business, enhancing efficiency and providing a cutting-edge experience for your users.<\/p>\n Telecommunications Consulting Services<\/p>\n Within the realm of entertainment marketing trends, the evolution of streaming services stands out. Recent years have witnessed a remarkable surge in both the quantity and variety of streaming platforms. Projections suggest that streaming is not merely a passing fad but represents a fundamental shift in how we engage with entertainment, with anticipated annual streaming revenue<\/a> surpassing US$139 billion globally by 2027.<\/p>\n <\/p>\n Source<\/a>: Nielsen, 2023Growth hotspots in the media and entertainment industry<\/h2>\n
Exploring untapped media & entertainment markets<\/h3>\n
Tech dynamics of media industry trends<\/h2>\n
From generative AI to IoT: Unpacking trends in the media industry with Intellias<\/h2>\n
Fast-forward to the future: Media & entertainment trends 2024\u20132027<\/h2>\n
Transformation of streaming services<\/h3>\n
\nTV & Streaming in the US, 2022<\/p>\n\n\t\t\t\t