{"id":49496,"date":"2022-08-02T14:39:41","date_gmt":"2022-08-02T12:39:41","guid":{"rendered":"https:\/\/intellias.com\/?p=49496"},"modified":"2024-07-01T18:41:44","modified_gmt":"2024-07-01T16:41:44","slug":"embedded-insurance-the-next-distribution-channel","status":"publish","type":"blog","link":"https:\/\/intellias.com\/embedded-insurance-next-distribution-channel\/","title":{"rendered":"Embedded Insurance: The Next Distribution Channel"},"content":{"rendered":"
The insurance sector has a rich legacy. One of the first insurance companies was founded at the end of the 17th century<\/a>. Present-day AVIVA still traces its origins to it.<\/p>\n Over the centuries, risk management has become more precise, claims management faster, and premiums more competitive.<\/p>\n But one element has remained constant \u2014 heavy reliance on agents for insurance distribution.<\/p>\n Today, the US insurance sector employs over 440,000 advisors<\/a>. China has some 8 million agents<\/a> in the life insurance sector alone, while the EU market has over 815,000 intermediaries<\/a>, including brokers, agents, bancassurance, and others.<\/p>\n On the surface, that\u2019s a strong distribution network driving the industry forward.<\/p>\n But in practice, distribution is often the weakest link in the insurance value chain.
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