{"id":61943,"date":"2023-07-18T17:55:48","date_gmt":"2023-07-18T15:55:48","guid":{"rendered":"https:\/\/intellias.com\/?p=61943"},"modified":"2024-07-27T12:24:26","modified_gmt":"2024-07-27T10:24:26","slug":"enhancing-the-customer-experience-and-increasing-revenue-building-a-custom-telecom-marketplace","status":"publish","type":"post","link":"https:\/\/intellias.com\/building-custom-telecom-marketplace\/","title":{"rendered":"Enhancing the Customer Experience and Increasing Revenue: Building a Custom Telecom Marketplace"},"content":{"rendered":"
In today’s ever-evolving landscape, eCommerce platforms face increasing demands for tailored customer interactions and efficient business processes. That\u2019s why many eCommerce operators (including companies that want to develop custom<\/a> telecom marketplace) adopt a platform approach that lays behind the concept of “composable” technology. Such an approach prioritizes flexibility and scalability, emphasizing the quality of components within a technology stack.<\/p>\n According to Gartner, composable commerce entails orchestrating digital experiences based on specific customer and touchpoint requirements, enabling seamless scaling from the MVP to a full-scale launch<\/a>.<\/p>\n <\/div> \n <\/div>\n One of the leading Eastern European telecommunications operators decided to develop an enterprise marketplace for telecom to leverage their assets, enhance the customer experience, differentiate themselves from competitors, and create new revenue streams. As a result, the telecom provider aimed to capture a larger share of the customer wallet. We opted for the marketplace for a telecom business based on the composable commerce technology for this case.<\/p>\n <\/p>\n Composable commerce represents a modular approach to constructing an ecommerce technology ecosystem. Instead of adopting off-the-shelf ecommerce solutions<\/a> to fit specific requirements, composable commerce embraces modern technology methodologies such as MACH (Microservices, APIs, Cloud, and Headless) and JAMstack (JavaScript, APIs, & Markup) architectures, enabling the assembly of a tailored tech stack for each unique business need. The fundamental principles of composable commerce are:<\/p>\n <\/p>\n Our client also aimed to expand their connectivity expertise and develop a solid partner program with the ecosystem to capitalize on B2B opportunities. Given this, turning the telecom partner marketplace into a B2B2X ecosystem will be a further challenge for us.<\/p>\n The need for highly scalable applications and the increasing complexity of business operations have revolutionized the engineering of software applications<\/a>, especially in digital commerce. That\u2019s why we favor three popular software implementation approaches in marketplace architecture.Business challenge<\/h2>\n
Three ways to get your marketplace up and running<\/h3>\n
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