{"id":74077,"date":"2023-12-20T07:46:54","date_gmt":"2023-12-20T06:46:54","guid":{"rendered":"https:\/\/intellias.com\/?post_type=news&p=74077"},"modified":"2024-05-17T11:37:27","modified_gmt":"2024-05-17T09:37:27","slug":"uk-consumers-believe-ai-powered-pricing-and-promotions-add-the-most-value-to-their-buying-journeys-research-by-intellias-reveals","status":"publish","type":"news","link":"https:\/\/intellias.com\/uk-consumers-believe-ai-powered-pricing-and-promotions-add-the-most-value-to-their-buying-journeys-research-by-intellias-reveals\/","title":{"rendered":"UK Consumers Believe AI-Powered Pricing and Promotions Add the Most Value to Their Buying Journeys; Research by Intellias Reveals"},"content":{"rendered":"
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42% of UK shoppers are aware of retailers using AI in their buying journeys<\/em><\/li>\n
Over a quarter of consumers (28%) say AI-powered pricing and promotions deliver the most value when shopping<\/em><\/li>\n
61% don\u2019t mind retailers using AI as long as it is transparent<\/em><\/li>\n
52% felt as long as they had a good shopping experience, they didn\u2019t mind if it involved AI or not<\/em><\/li>\n<\/ul>\n
Guildford, UK \u2013 December 20, 2023<\/strong> \u2013 With rapidly increasing use and adoption of artificial intelligence (AI) in their day-to-day lives, UK shoppers are increasingly expecting retailers to leverage AI to improve their buying journeys, the latest research from Intellias<\/a>, the leading global retail technology partner, reveals.<\/p>\n