{"id":73847,"date":"2024-05-16T01:41:35","date_gmt":"2024-05-15T23:41:35","guid":{"rendered":"https:\/\/intellias.com\/?post_type=blog&p=73847"},"modified":"2024-07-11T13:51:09","modified_gmt":"2024-07-11T11:51:09","slug":"technology-behind-unified-commerce-approach-why-and-how","status":"publish","type":"blog","link":"https:\/\/intellias.com\/unified-commerce-linchpin-of-retail-longevity\/","title":{"rendered":"Unified commerce: The Linchpin of Retail Longevity"},"content":{"rendered":"
Shopping has become an ambient experience. Phone, tablet, a casual in-store visit, click-and-collect order \u2014 the number of touchpoints between retailers and consumers grows at breakneck speed.<\/p>\n
That should be a good thing because more engagement channels mean more sales and higher revenue.<\/p>\n
Yes and no.<\/p>\n