{"id":67793,"date":"2024-02-10T15:10:20","date_gmt":"2024-02-10T14:10:20","guid":{"rendered":"https:\/\/intellias.com\/?post_type=blog&p=67793"},"modified":"2024-07-22T02:52:55","modified_gmt":"2024-07-22T00:52:55","slug":"data-driven-decision-making-how-adtech-software-development-is-changing-advertising","status":"publish","type":"blog","link":"https:\/\/intellias.com\/adtech-development\/","title":{"rendered":"Data-Driven Decision-Making: How AdTech Software Development Is Changing Advertising"},"content":{"rendered":"

In a world where consumers are more discerning than ever and their attention spans are fleeting, advertising is evolving at a crazy pace. Traditional methods no longer cut it. This is why custom AdTech development<\/a> has appeared, targeting them at precisely the right audience, showing them at the ideal moment, and tailoring them with just the right message.<\/p>\n

For example, you might build a mobile ad platform<\/a> or audio streaming ad insertion<\/a> solution. Today\u2019s media offers unlimited advertising opportunities for AdTech developers<\/a>. In this sphere, algorithms, analytics, and automation are the key to success. Learn how data-driven decision-making is revolutionizing ad campaigns and driving results like never before.
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Mastering Telecom Infrastructure<\/div>\n\t\t\t\t\t
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Understanding AdTech software: What it is and how it powers advertising<\/h2>\n

The COVID-19 pandemic transformed e-commerce, shaping consumer expectations and providing advertisers with fresh insights into customer behavior. Google removed third-party cookies from web browsers in 2022, and the effects of this decision are creating another favorable trend for commerce media. Let\u2019s define what we mean by that.<\/p>\n

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Commerce media has its roots in affiliate advertising\u2014partnerships in which publishers link their content to commerce opportunities to provide an enhanced experience for consumers. The category is now rapidly expanding to include retail media networks (RMNs), third-party ad platforms that retailers set up on their websites. It also includes \u201cshoppable ads\u201d that enable people to purchase products through online or mobile ads, and \u201clive commerce\u201d or \u201cshoppable TV,\u201d where viewers can interact with video content and buy products directly from their TV or device screens.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t <\/span> McKinsey<\/span><\/span>\n\t\t\t\t<\/small>\n\t\t\t<\/blockquote>\n\t\t<\/section>\n

As we step into an era increasingly driven by AdTech, it\u2019s worth noting that first-party data will emerge as a potent competitive advantage. But let\u2019s first define some terms. Here is what Gartner says about AdTech:<\/p>\n

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Ad tech is a set of technologies used for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, design, bid management, analytics, optimization and automation of digital advertising.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t <\/span> Gartner<\/span><\/span>\n\t\t\t\t<\/small>\n\t\t\t<\/blockquote>\n\t\t<\/section>\n

Today, AdTech encompasses several prominent trends, including connected TV (CTV), hyper-personalization, augmented reality (AR), virtual reality (VR), geotargeting, and integrated customer journeys.<\/p>\n

Additionally, programmatic advertising, driven by algorithms and data, enhances ad campaigns\u2019 success and efficiency. Native advertising, which seamlessly integrates sponsored content into a website\u2019s layout and style, is also experiencing a surge in popularity.<\/p>\n

Moreover, retail media networks (RMNs), or third-party ad platforms that retailers launch on their websites, come into play. For example, Amazon has used such a strategy to go beyond sponsored ads on its shopping platform. This is one of the strategies that businesses can apply for selling sponsored off-site and on-site advertisements.<\/p>\n

\"Data-Driven<\/p>\n

Source<\/a>: Commerce media: The new force transforming advertising, by Marc Brodherson, Tiffany Chen, Jon Flugstad, and Quentin George, McKinsey<\/em><\/p>\n

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Media & entertainment software development<\/p>\n

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Introduce technological innovation to boost your fleet\u2019s efficiency<\/div>\n <\/div>\n <\/div>\n Read more<\/span>\n\t\t <\/a><\/div>\n

In today\u2019s digital-driven advertising world, the traditional direct negotiation between publishers and advertisers has given way to programmatic advertising, automating the buying, selling, and fulfilling of advertisements. Principal challenges include:<\/p>\n