{"id":54338,"date":"2023-01-19T15:35:31","date_gmt":"2023-01-19T14:35:31","guid":{"rendered":"https:\/\/intellias.com\/?p=54338"},"modified":"2024-07-28T20:51:43","modified_gmt":"2024-07-28T18:51:43","slug":"transforming-an-sms-campaigns-startup-into-a-multifunctional-sms-marketing-platform","status":"publish","type":"post","link":"https:\/\/intellias.com\/sms-marketing-platform\/","title":{"rendered":"Transforming an SMS Campaigns Startup into a Multifunctional SMS Marketing Platform"},"content":{"rendered":"<h2 id=\"business-challenge\">Business challenge<\/h2>\n<p>An Israeli SMS campaigns startup decided to expand their business and was looking for a skilled, experienced, and reliable partner to develop an idea for a multifunctional SMS marketing platform. Starting from a simple <a href=\"https:\/\/intellias.com\/saas-development\/\">SaaS product<\/a>, our client built a solution that successfully delivered SMS notifications to multiple subscribers upon request. Yet over time, they grew out of their simple SMS marketing software and wanted to turn it into a multifunctional platform with a number of features.<\/p>\n<p>The future platform was to be equipped with additional capabilities such as:<\/p>\n<ul>\n<li>Multi-language input, including support for right-to-left languages like Hebrew<\/li>\n<li>Support for Unicode and emoji characters in messages<\/li>\n<li>Storage of all messaging data for a seven-year period<\/li>\n<li>Multi-currency transaction support<\/li>\n<li>Blacklisting and whitelisting<\/li>\n<li>Two-factor authentication<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>The most challenging part of the client\u2019s request was developing a cloud-agnostic product architecture that could be deployed on-premises for security reasons. Considering the client\u2019s tight budget and the relatively high cost of on-premises deployment, the Intellias team was looking for the best way to satisfy the client\u2019s requests and significantly cut development costs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54349\" src=\"https:\/\/d17ocfn2f5o4rl.cloudfront.net\/wp-content\/uploads\/2023\/01\/Body-image-CS-simple-sms.jpg\" alt=\"Transforming an SMS Campaigns Startup into a Multifunctional SMS Marketing Platform\" width=\"770\" height=\"450\" srcset=\"https:\/\/intellias.com\/wp-content\/uploads\/2023\/01\/Body-image-CS-simple-sms.jpg 770w, https:\/\/intellias.com\/wp-content\/uploads\/2023\/01\/Body-image-CS-simple-sms-300x175.jpg 300w, https:\/\/intellias.com\/wp-content\/uploads\/2023\/01\/Body-image-CS-simple-sms-768x449.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2 id=\"solutions-delivered\">Solutions delivered<\/h2>\n<p>After a thorough analysis of our client\u2019s request, the Intellias team developed a unique architecture for a <a href=\"https:\/\/intellias.com\/unified-communications-cloud-platform-development\/\">unified communications system<\/a>. For several reasons, on-premises development turns out to be more expensive than <a href=\"https:\/\/intellias.com\/telecom-cloud-services\/\">cloud services<\/a>. Apart from high hardware, electricity, and maintenance costs, on-premises development requires tediously building the whole infrastructure from scratch. On the contrary, cloud solutions have pre-built architectures available for customization.<\/p>\n<p>To cut costs for SMS marketing <a href=\"https:\/\/intellias.com\/platform-development\/\">platform development<\/a>, Intellias experts decided to base the solution on the AWS Stack and rely on <a href=\"https:\/\/intellias.com\/aws-professional-services\/\">AWS-managed services<\/a> to build a unique architecture with the flexibility to be deployed either on-premises (via a Kubernetes-based deployment) or in the cloud with minor investments and changes.<\/p>\n<p>Apart from being relatively easy to implement, this architecture allowed us to realize new features for blacklisting and whitelisting, storing messages for seven years, and supporting multiple languages and currencies.<\/p>\n<p>Additionally, the newly created architecture can expand any software for SMS marketing with:<\/p>\n<ul>\n<li>E2E omnichannel management with extended functionality to manage notifications, templates, and queues<\/li>\n<li>Support for various communication channels, including SMS, WhatsApp, Telegram, Facebook, and email<\/li>\n<li>An event hub for real-time handling of events streams for various producers<\/li>\n<li>Voice of the customer for measuring net promoter score (NPS) right after actual usage<\/li>\n<li>Customer support in the form of manual or AI-driven chats or answering bots<\/li>\n<li>A2P messaging as API GW functionality for clients<\/li>\n<li>Emergency communication for alerts from 911, fire departments, etc.<\/li>\n<li>Campaign management enabling bulk SMS sending, handling, and reprocessing<\/li>\n<\/ul>\n<div><a href=\"https:\/\/intellias.com\/telecom-cloud-vs-off-cloud-whitepaper\/\" class=\"whitepaper-banner wow fadeInUp\">\n\t\t\t<div class=\"whitepaper-banner__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/intellias.com\/wp-content\/uploads\/2024\/06\/Mastering-Telecom-Infrastructure-preview.png\" alt=\"Mastering Telecom Infrastructure preview\" width=\"230\" height=\"295\" ><\/div>\n\t\t\t<div class=\"whitepaper-banner__info\">\n\t\t\t\t<div class=\"whitepaper-banner__info-text\">\n\t\t\t\t\t<div class=\"whitepaper-title\">Mastering Telecom Infrastructure<\/div>\n\t\t\t\t\t<div class=\"whitepaper-description\">Cloud vs. Off-Cloud Strategies<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<span class=\"whitepaper-btn btn-filled\"> Download now <\/span>\n\t\t\t<\/div>\n\t\t<\/a><\/div>\n<h2 id=\"business-outcome\">Business outcome<\/h2>\n<p>By creating a unique architecture that can be deployed both on-premises and in the cloud, Intellias has significantly pushed the client\u2019s SMS marketing <a href=\"https:\/\/intellias.com\/custom-software-development\/\">software solutions<\/a> forward. The structure is flexible enough to create <a href=\"https:\/\/intellias.com\/unified-communications-cloud-platform-development\/\">unified messaging or communications platforms<\/a> and to be used for specific use cases, such as emergency communications or government solutions.<\/p>\n<p>Even though the solution relies on the AWS stack and <a href=\"https:\/\/intellias.com\/aws-professional-services\/\">AWS-managed services<\/a>, it was designed in a completely cloud-agnostic way, allowing for quick on-premises adaptation using Kubernetes and significantly cutting deployment costs. The platform\u2019s functionality can also be expanded by external SaaS platforms, allowing for the addition of features such as <a href=\"https:\/\/intellias.com\/telecom-billing\/\">invoicing and billing<\/a> without the need to build functionality from scratch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intellias created a unique architecture to transform an SMS campaigns startup into a multifunctional SMS marketing platform <\/p>\n","protected":false},"author":18,"featured_media":54340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[37,31,35],"class_list":["post-54338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-cloud-devops","tag-platform-development","tag-telecommunications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v23.2) - 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