{"id":57472,"date":"2023-03-31T16:16:05","date_gmt":"2023-03-31T14:16:05","guid":{"rendered":"https:\/\/intellias.com\/?post_type=blog&p=57472"},"modified":"2024-07-22T14:52:36","modified_gmt":"2024-07-22T12:52:36","slug":"comfort-and-infotainment-subscriptions-a-scalable-growth-vector-for-oems","status":"publish","type":"blog","link":"https:\/\/intellias.com\/comfort-infotainment-subscriptions\/","title":{"rendered":"Comfort and Infotainment Subscriptions: A Scalable Growth Vector for OEMs"},"content":{"rendered":"
A modern vehicle is more than a steel body and four wheels. It\u2019s a combination of intricate sensing technology, advanced driver assistance systems (ADAS), real-time connectivity, and customizable salon elements that lead to a safer, comfier, and more entertaining driving experience.<\/p>\n
At least in theory. Because though the technology is there, not all automakers understand how best to use it for creating an enjoyable infotainment experience and ensuring the comfort of drivers and passengers.<\/p>\n
But innovation in driving experiences is what consumers have come to expect from OEMs.<\/p>\n
As inflation and rising living costs (among other economic factors) jolt the global markets, 2023 may be another challenging year for the automotive industry. Still, some 14.8 million<\/a> new cars are expected to be sold this year.<\/p>\n\n\t\t\t\t