{"id":69435,"date":"2024-01-19T10:36:38","date_gmt":"2024-01-19T09:36:38","guid":{"rendered":"https:\/\/intellias.com\/?post_type=blog&p=69435"},"modified":"2024-06-27T22:18:26","modified_gmt":"2024-06-27T20:18:26","slug":"implementing-a-cloud-digital-asset-management-system-on-aws","status":"publish","type":"blog","link":"https:\/\/intellias.com\/implementing-cloud-dam-system-on-aws\/","title":{"rendered":"Implementing a Cloud Digital Asset Management System on AWS"},"content":{"rendered":"
Efficiently managing digital assets is vital for modern retailers. As consumer expectations have surged in recent years and the quantity of digital content continues to grow, businesses are actively seeking streamlined methods to organize, store, and distribute their digital assets across various channels. Digital asset management (DAM) systems play a crucial role in addressing this challenge.<\/p>\n
Heightened consumer expectations and scrutiny of brands\u2019 digital experience capabilities have led many retail companies to realize the need to enhance the efficiency of creativity, content creation, and collaboration. Notably, a recent report by Little Black Book<\/a> reveals that retail businesses are at the forefront of DAM investment, with an impressive 72% actively embracing this technology.<\/p>\n In this blog post, we explore the world of cloud digital asset management systems and discuss how the retail industry can benefit from innovative AWS-based DAM software.<\/p>\n Digital asset management (DAM)<\/strong> refers to a comprehensive solution designed to organize, store, and distribute digital assets in a centralized and secure manner. Digital assets can include images, videos, audio files, documents, and other media files. A DAM system provides a structured repository where businesses can manage their assets, streamline workflows, and ensure easy access to the right content when needed.<\/p>\n There are different types of DAM systems available, ranging from on-premises solutions to cloud platforms. An on-premises DAM system<\/strong> requires businesses to set up and maintain their own infrastructure, which can be costly and time-consuming. On the other hand, a cloud-based digital asset management system,<\/strong> available via a web browser and hosted on a network of distant servers, offers greater flexibility, scalability, and ease of use.<\/p>\n A legacy on-premises DAM system<\/strong> may become outdated, and several challenges can hinder retailers\u2019 efficient asset management. Let\u2019s explore some of them in detail:<\/p>\n <\/p>\n Cloud DAM software enhances operational efficiency, promotes collaborative workflows, and optimizes content delivery, fostering a competitive edge by streamlining processes, improving team coordination, and elevating the overall customer experience.<\/p>\n Given the challenges of on-premises DAM solutions, it is imperative for retailers to consider implementing a digital asset management system in the cloud. Preferably, this system should be built on the AWS (Amazon Web Services) cloud platform<\/a>, incorporating AWS CloudFront with Edge@Lambda for content distribution, AWS S3 for storage, and a React-based web application supported by Java-based microservices operating over AWS EKS for asset management.<\/p>\n AWS is a valuable solution for modern cloud-native DAM systems that can result in enhanced user experiences, increased operational efficiency, and strengthened asset protection.<\/p>\n AWS offers robust infrastructure and a wide range of services, such as CloudFront, that can enhance the overall capabilities of a DAM system and optimize content delivery to users worldwide. Implementing a DAM system on AWS CloudFront offers businesses:<\/p>\n <\/p>\n By harnessing the power of AWS digital asset management, retailers unlock numerous advantages, tapping into scalable storage solutions, dependable data backups, and heightened security measures. Complementing these core features, AWS enriches retail operations through a suite of retail technology services<\/a> for artificial intelligence and machine learning, automating tasks such as metadata tagging and content categorization and providing personalized recommendations. Furthermore, marketing asset management on AWS ensures seamless synergy with other common retail tools and systems, resulting in a smooth workflow and improved operational efficiency.<\/p>\n Read a full case study about a digital asset management solution built on Amazon Web Services<\/p>\n Implementing a digital asset management system in the cloud can bring very tangible benefits to retail businesses, including:<\/p>\n In the dynamic modern retail landscape, cloud computing services<\/a> have brought about big changes. They allow for quick and easy access to extra resources without the long process of getting new hardware. This shift is especially noticeable with public clouds like Amazon Web Services (AWS), giving organizations a great chance to improve how their infrastructure works and shorten the time it takes to launch new products.<\/p>\n In managing assets, which is crucial for a smoothly running organization, IT operations teams need to work together to put strong tools and rules in place. But because many businesses experience staff shortages, they often end up putting asset management on the back burner. This can lead to problems that might explode at a bad time.<\/p>\n Considering the importance of managing assets well, especially with the rise of digital changes, now is a good time to think about using AWS Asset Management for your retail business. Taking charge of innovation, a cutting-edge digital asset management (DAM) system connected to AWS can make a big difference for retailers aiming to modernize how they handle and share digital assets.<\/p>\n Using the powerful scalability, security, and advanced features of AWS, a tailored system for digital asset management in the cloud is ready to change how work gets done. It secures better teamwork, maintains brand consistency, and boosts efficiency in managing assets. The idea is simple: adopting an AWS-based DAM system isn\u2019t just a tech upgrade; it\u2019s a strategic move that puts a retailer at the forefront of the digital world. And with Intellias expertise in building AWS retail solutions<\/a>, you\u2019re in capable hands. Intellias is your partner in building digital asset management software in the cloud.<\/p>\n","protected":false},"excerpt":{"rendered":" Tailored for retailers, an innovative digital asset management system hosted on Amazon Web Services not only trims costs but also streamlines operations, amplifying overall business efficiency<\/p>\n","protected":false},"author":18,"featured_media":69448,"template":"","class_list":["post-69435","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-cloud-devops","blog-category-platform-development","blog-category-retail"],"acf":[],"yoast_head":"\nWhat is a digital asset management system?<\/h2>\n
On-premises DAM systems: Revealing challenges<\/h2>\n
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Benefits of cloud DAM software<\/h2>\n
Why digital asset management solutions on AWS?<\/h3>\n
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Benefits of DAM for the retail industry: Real-life success story<\/h2>\n
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Creating scaled customer experiences with digital assets<\/h2>\n