{"id":29024,"date":"2020-11-19T08:21:13","date_gmt":"2020-11-19T07:21:13","guid":{"rendered":"https:\/\/www.intellias.com\/?p=29024"},"modified":"2023-05-15T16:31:31","modified_gmt":"2023-05-15T14:31:31","slug":"the-api-strategy-is-calling-will-you-answer","status":"publish","type":"blog","link":"https:\/\/intellias.com\/the-api-strategy\/","title":{"rendered":"The API Strategy Is Calling. Will You Answer?"},"content":{"rendered":"

What do Expedia, Salesforce, and Stripe have in common?<\/p>\n

Half or more of their revenue comes from APIs \u2014 a term familiar to software developers but one that often leaves business leaders puzzled.<\/p>\n

Because let\u2019s be honest: The call for an API strategy has been going strong around tech-town since the early 2000s. But it was only in the late 2010s that we finally saw where that trend was leading:
\n

\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/linearGradient><\/defs><\/svg>\n\t\t\t\t\t

35% of today\u2019s technology leaders generated more than a quarter of their organizations\u2019 revenue as a direct result of APIs.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tMuleSoft, <\/span> 2020 Connectivity benchmark report<\/span><\/span>\n\t\t\t\t<\/small>\n\t\t\t<\/blockquote>\n\t\t<\/section><\/p>\n

What is an API strategy and where\u2019s the value?<\/h2>\n

An API, or application programming interface, is a code-level interface that applications can use to connect with each other.<\/p>\n

78% of organizations<\/a> both developed and consumed APIs. You\u2019ve surely interacted with one if you\u2019ve ever placed an order on Amazon, hailed an Uber, or ordered your coffee from an app.<\/p>\n

Let’s understand the mechanics behind API first. For that, we’ll take ordering coffee as an example. When you walk into a coffee shop, the first thing you\u2019re interested in is the Coffee Ordering Interface (aka the menu). It serves two purposes:<\/p>\n