{"id":47061,"date":"2022-09-05T11:27:15","date_gmt":"2022-09-05T09:27:15","guid":{"rendered":"https:\/\/intellias.com\/?page_id=47061"},"modified":"2024-05-29T10:51:17","modified_gmt":"2024-05-29T08:51:17","slug":"embedded-finance-how-every-brand-can-become-a-financial-brand","status":"publish","type":"page","link":"https:\/\/intellias.com\/embedded-finance-ebook\/","title":{"rendered":"Embedded Finance:  How Every Brand Can become a Financial Brand"},"content":{"rendered":"<p>Financial services used to be a \u201cprivate members club\u201d. The rise of FinTechs, open banking, and the API economy stepped a layer of \u201cexclusivity\u201d from the finance space.<\/p>\n<p>Just like cloud computing democratized digital product distribution, embedded finance enables non-financial brands to make payments, lending, and insurance offerings part of their product portfolio.<\/p>\n<p>Given that every business deals with money, embedded finance presents an opportunity to:<\/p>\n<ul>\n<li>Diversify revenues through financial products upsells and cross-sells<\/li>\n<li>Increase conversions by offering contextually prompted financing options at POS<\/li>\n<li>Trim operating costs by taking ownership of the payment experience<\/li>\n<li>Boost customer experience by making the payment experience integrated deeply into your product<\/li>\n<\/ul>\n<p>From automotive and ecommerce to manufacturing and real estate, embedded finance architecture allows any type of brand to join the \u201cfinance club\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Financial services used to be a \u201cprivate members club\u201d. The rise of FinTechs, open banking, and the API economy stepped a layer of \u201cexclusivity\u201d from the finance space. Just like cloud computing democratized digital product distribution, embedded finance enables non-financial brands to make payments, lending, and insurance offerings part of their product portfolio. Given that [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":57219,"parent":38798,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-47061","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Embedded Finance: How Every Brand Can become a Financial Brand - Intellias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intellias.com\/embedded-finance-ebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embedded Finance: How Every Brand Can become a Financial Brand\" \/>\n<meta property=\"og:description\" content=\"Financial services used to be a \u201cprivate members club\u201d. The rise of FinTechs, open banking, and the API economy stepped a layer of \u201cexclusivity\u201d from the finance space. Just like cloud computing democratized digital product distribution, embedded finance enables non-financial brands to make payments, lending, and insurance offerings part of their product portfolio. Given that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/intellias.com\/embedded-finance-ebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Intellias\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T08:51:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d17ocfn2f5o4rl.cloudfront.net\/wp-content\/uploads\/2023\/03\/Unwiring-the-Value-of-Embedded-Finance.png\" \/>\n\t<meta property=\"og:image:width\" content=\"556\" \/>\n\t<meta property=\"og:image:height\" content=\"258\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/intellias.com\/embedded-finance-ebook\/\",\"url\":\"https:\/\/intellias.com\/embedded-finance-ebook\/\",\"name\":\"Embedded Finance: How Every Brand Can become a Financial Brand - Intellias\",\"isPartOf\":{\"@id\":\"https:\/\/intellias.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/intellias.com\/embedded-finance-ebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/intellias.com\/embedded-finance-ebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/intellias.com\/wp-content\/uploads\/2023\/03\/Unwiring-the-Value-of-Embedded-Finance.png\",\"datePublished\":\"2022-09-05T09:27:15+00:00\",\"dateModified\":\"2024-05-29T08:51:17+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/intellias.com\/embedded-finance-ebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/intellias.com\/embedded-finance-ebook\/#primaryimage\",\"url\":\"https:\/\/intellias.com\/wp-content\/uploads\/2023\/03\/Unwiring-the-Value-of-Embedded-Finance.png\",\"contentUrl\":\"https:\/\/intellias.com\/wp-content\/uploads\/2023\/03\/Unwiring-the-Value-of-Embedded-Finance.png\",\"width\":556,\"height\":258},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/intellias.com\/#website\",\"url\":\"https:\/\/intellias.com\/\",\"name\":\"Intellias\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/intellias.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Embedded Finance: How Every Brand Can become a Financial Brand - Intellias","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/intellias.com\/embedded-finance-ebook\/","og_locale":"en_US","og_type":"article","og_title":"Embedded Finance: How Every Brand Can become a Financial Brand","og_description":"Financial services used to be a \u201cprivate members club\u201d. The rise of FinTechs, open banking, and the API economy stepped a layer of \u201cexclusivity\u201d from the finance space. Just like cloud computing democratized digital product distribution, embedded finance enables non-financial brands to make payments, lending, and insurance offerings part of their product portfolio. 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