connected car-sharing<\/a> solution.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\nSolution delivered<\/h2>\n
Before anything else, we worked out our key<\/span> Buyer Personas<\/b> to identify users\u2019 needs as well as customize and personalize their journeys:<\/span><\/p>\n\n- Businessman<\/b><\/li>\n<\/ul>\n
Tight schedules and rapidly changing plans demand high mobility and good spatial orientation, even in a strange city or country. The system tracks all changes made to the calendar, synchronizes them, rebuilds the route, finds an available parking area, and provides guidance to the destination.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n![\"High-End](\"https:\/\/intellias.com\/wp-content\/uploads\/2019\/08\/Business_person_770x450.png\")
<\/p>\n
\n- Frequent traveller<\/b><\/li>\n<\/ul>\n
Public transportation, car rentals, and taxi services have their limitations for tourists, including price, availability at night, and public transport coverage of remote areas. Our solution caters to the needs of even the most distant travelers, creating a route based on the waypoints specified by the user. The app also provides up-to-date information on local accommodations, places to eat, shopping opportunities, and more.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n![\"High-End](\"https:\/\/intellias.com\/wp-content\/uploads\/2019\/08\/traveler_770x450.png\")
<\/p>\n
\n- Urban mobility forerunner<\/b><\/li>\n<\/ul>\n
As people throughout the world are increasingly becoming more environmentally conscious, the demand for car-sharing services will continue to soar. Intellicar is well suited for electric cars, as it calculates how long the battery will last and searches for recharging stations to add to the route.\u00a0\u00a0\u00a0<\/span><\/p>\n![\"High-End](\"https:\/\/intellias.com\/wp-content\/uploads\/2019\/08\/urban_mobility_770x450.png\")
<\/p>\n
After we had built buyer personas, our team\u2019s next step was to create a <\/span>Customer Journey Map<\/b> that visualizes what the user\u2019s route would look like from start to finish.\u00a0\u00a0\u00a0<\/span><\/p>\n![\"High-End](\"https:\/\/intellias.com\/wp-content\/uploads\/2019\/08\/route_770x450.png\")
<\/p>\n
The interaction between the user and the service is split into <\/span>four main stages<\/b>:<\/span><\/p>\n\n- Trip planning<\/b><\/li>\n<\/ul>\n
A user profile stores preferences from previous trips such as favorite music, climate control settings, ergonomic adjustments, and payment options. Using a mobile app, a customer can select a car, set the time, enter the start and end points, and order a ride. Our connected solution interacts effectively with the vehicle, ensuring a seamless ordering process.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n\n- Waiting for a vehicle\u00a0<\/b><\/li>\n<\/ul>\n
The system notifies the customer about the expected time of arrival and walks them to the vehicle\u2019s location. The user can recalculate the route by including new waypoints. The app then downloads updates as soon as the customer gets into the car.\u00a0\u00a0\u00a0<\/span><\/p>\n\n- Driving<\/b><\/li>\n<\/ul>\n
Personalization of media and ergonomics happens when the user enters the vehicle. The data exchange with other connected vehicles enables the system to notify the driver about road incidents ahead such as traffic jams, blocked roads, construction sites, accidents, faulty or broken traffic lights. The app reroutes the itinerary and notifies about the estimated time of delay.\u00a0\u00a0<\/span><\/p>\n\n- Arrival and the last mile<\/b><\/li>\n<\/ul>\n
When the journey is coming to a close, Intellicar offers last-mile guidance that includes smart parking, painless payment processing, and a pedestrian route to the destination.\u00a0<\/span><\/p>\nAt the stage of <\/span>high fidelity prototyping<\/b>, we worked through the logic of each step and created wireframes and flowcharts to demonstrate the core of the system and behind-the-scenes communication between a human and the system.\u00a0<\/span><\/p>\n![\"High-End](\"https:\/\/intellias.com\/wp-content\/uploads\/2019\/08\/stages_770x450.png\")
<\/p>\n
Our concept consists of a <\/span>mobile app<\/b> and a <\/span>head unit app<\/b> for the automotive segment. The head unit includes a dashboard, a calendar, a route, navigation, an infotainment system, car settings\u2014everything that matters to the user is integrated into the system.\u00a0<\/span><\/p>\nHowever, watching out for road signs, traffic, pedestrians, and interacting with a complex HMI can create a huge cognitive load on anyone behind the wheel. Consequently, above all else, we focused on navigating the driver through the route, ensuring a stress-free and undistracted experience.\u00a0<\/span><\/p>\nSince Intellias has been delivering competitive automotive solutions for years, we relied on an accumulated research base of most suitable font sizes, color contrasts, and graphic elements to give maximum eye comfort and simplify perception and decision-making. Our solution doesn\u2019t require a great deal of the driver\u2019s attention. The most we could expect from the user is to quickly change a song while waiting at a red light.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\nIntellicar provides a range of <\/span>functions and features<\/b> that make it stand out from other connected car applications and benefit drivers on the go.\u00a0<\/span><\/p>\n\n- Dashboard<\/b><\/li>\n<\/ol>\n
A personalized dashboard greets the user, offers driving settings based on previous preferences, and suggests waypoints after calendar synchronization.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n\n- Route planner<\/b><\/li>\n<\/ol>\n
The driver can plan a trip, taking into account the current road issues, and edit the route by adding or deleting waypoints. The system also features \u201cpoints of interest,\u201d the locations that the user habitually prefers to visit.\u00a0\u00a0\u00a0<\/span><\/p>\n![\"High-End](\"https:\/\/intellias.com\/wp-content\/uploads\/2019\/08\/route_planning_770x450.png\")
<\/p>\n
\n- Driving settings<\/b><\/li>\n<\/ol>\n
The driver can change the settings for climate control, driving mode, lights, and doors. For example, to prolong the battery life in electric cars, the system can operate in the eco-mode with dimmed lights and a reduced air conditioning load.<\/span><\/p>\n\n- Schedule sync<\/b><\/li>\n<\/ol>\n
Data synchronization happens in real time during the ride. The app notifies the user about new calendar updates which then can be added to the route.\u00a0<\/span><\/p>\n![\"High-End](\"https:\/\/intellias.com\/wp-content\/uploads\/2019\/08\/sync_770x450.png\")
<\/p>\n
\n- Personalized media<\/b><\/li>\n<\/ol>\n
Song lists are uploaded from the user profile, and the customer\u2019s favorite music is on.<\/span><\/p>\n\n- Smart parking<\/b><\/li>\n<\/ol>\n
At the end of the trip, the system notifies the driver about all open parking spaces close by and guides the user to the parking area.\u00a0\u00a0<\/span><\/p>\n\n- Automatic payments<\/b><\/li>\n<\/ol>\n
Funds are withdrawn from the user\u2019s account automatically once the driver approaches a toll gate or leaves the car.\u00a0<\/span><\/p>\nInstant payments enable the driver to order, for example, a coffee while still on the move. The user pays for it on the go, drives up to the location of the coffee, and gets it.\u00a0\u00a0<\/span><\/p>\n\n- Route to destination from parking<\/b><\/li>\n<\/ol>\n
The mobile app builds a walking route and guides the user from the parking lot to the final point.\u00a0<\/span><\/p>\nBusiness outcome<\/h2>\n
Our team has ideated and designed a pioneering connected car-sharing solution that goes to show how safe and fast mobility within a city or country can be effectively achieved. Intellicar allows integrating vehicles into the global IoT network, facilitates car ordering and delivery, and gives access to hundreds of connected cars that can personalize navigation, infotainment, and payments.\u00a0<\/span><\/p>\nBased on our insights into commuters\u2019 pain points and our clients\u2019 needs, we have introduced a series of new services that will allow the market to further develop and grow with our consumer IoT software and mobile app development solutions. A wide variety of businesses can benefit from personal settings and preferences data that travelers let the system use. Intellicar allows modeling customer behavior by suggesting additional services, alternative routes, and points of interest. Users, in turn, will enjoy highly personalized experiences during their journeys and get new traveling opportunities.\u00a0<\/span><\/p>\nOur solution promotes a mutual value-added interplay between users and businesses, where customers receive quality services for a reduced price and have access to flexible payment options in return for their personal data that companies can efficiently monetize.\u00a0\u00a0\u00a0<\/span><\/p>\nThe solution we have developed brings these advantages to the user<\/b><\/p>\n\n- Opportunity to travel comfortably from point A to point B within a country<\/span><\/li>\n
- Option to select different cars for different cases on demand<\/span><\/li>\n
- Opportunity to cancel or pause the subscription anytime with flexible terms<\/span><\/li>\n
- Secure, instant, automatic payments connected to the vehicle<\/span><\/li>\n
- Flexible payment system: prepay, monthly, annually, afterpay<\/span><\/li>\n
- Personalized navigation and ergonomics\u00a0<\/span><\/li>\n
- Personalized advertisements and POI suggestions based on user interests<\/span><\/li>\n
- Personalized dashboard and infotainment systems<\/span><\/li>\n
- Route planner, calendar synchronization, and traffic overview\u00a0<\/span><\/li>\n<\/ul>\n
Our project <\/span>presentation on Behance<\/span><\/a> allows for a more detailed visualization of the Intellicar concept design.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"We have designed an innovative human machine interface (HMI) application to bring the connected car-sharing customer experience to a new level<\/p>\n","protected":false},"author":13,"featured_media":49635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[12,40,907,910],"class_list":["post-18094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-automotive-tag","tag-design","tag-infotainment-comfort","tag-mobility","technologies-adobe-after-effects","technologies-invision-2","technologies-sketch"],"acf":[],"yoast_head":"\n
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