{"id":21850,"date":"2020-01-17T09:47:29","date_gmt":"2020-01-17T08:47:29","guid":{"rendered":"https:\/\/www.intellias.com\/?p=21850"},"modified":"2024-07-23T12:38:51","modified_gmt":"2024-07-23T10:38:51","slug":"designing-a-world-class-banking-solution-for-painless-onboarding","status":"publish","type":"post","link":"https:\/\/intellias.com\/designing-a-world-class-banking-solution-for-painless-onboarding\/","title":{"rendered":"Designing a World-Class Banking Solution for Painless Onboarding"},"content":{"rendered":"
Our client, one of the world\u2019s leading banks based in Dubai, was on a path to digital and business transformation with the aim of providing user-friendly banking experiences across the globe. But for that to happen, they needed to deliver exceptional online banking design to guide their new customers through the enrollment process using a next-gen biometric tablet.<\/p>\n
The bank\u2019s outdated and time-consuming procedures for everything from opening bank accounts to applying for credit cards called for a complete revamp. Meanwhile, our client\u2019s main competitor was quickly gaining an edge with a new solution for instantly issuing cards.<\/p>\n
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To eliminate paperwork, cut the time of customer onboarding in banking, and remain competitive on the market, our client charged Intellias with designing a top-quality tailor-made FinTech solution that would ensure a seamless user journey. To add to the challenge, our team was expected to do everything from market research and gathering customer requirements to delivering the MVP within just three months.<\/p>\n
Intellias set up a team of expert designers responsible for building the MVP from scratch, including UI\/UX design services<\/a>, visual components, animations, and interactive prototypes. Before getting to the banking software design<\/a> work, our first milestone was to reinvent the processes of client onboarding in banking based on market analysis, human-centered research, customer feedback, our client\u2019s input, requirements discussions, business model discovery, and validation.<\/p>\n The next milestone was to build a customer journey map<\/b> to demonstrate the steps a client goes through to open an account. This UX journey mapping also gave an idea of how the application would work from the moment a new client enters the bank and is handed a tablet through the rich set of benefits they would have at their disposal as a cardholder. Another important step was designing interactive wireframes representing the structure of the app, including the screen flow, functionality, and a set of required elements. The wireframes helped us discard irrelevant ideas. We also used these interactive prototypes to test the solution with users and stakeholders.<\/p>\n To make the experience of digital onboarding in banking smoother for new customers, our team came up with a simple user flow design that boils down to three key elements:<\/p>\n Interactive bubbles<\/b> Best match<\/b> Insert ID card<\/b>
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\nBubbles serve as a filter for customer preferences. Users can choose the three bubbles that best fit their rewards preferences and prioritize those interests by tapping the bubbles one to three times. Based on the user\u2019s monthly income and interests, the system suggests the most suitable cards.
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\nUsers can swipe up and down to view the two best match bundles, read more information on them, and select a card.
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\nSince the Android tablet used by our client is equipped with extensive ID verification capabilities, a user only needs to insert their ID card and most of the required application fields will be filled in automatically. This significantly accelerates the confirmation process, frees staff to focus on other tasks, and improves the first-time customer experience with the bank.<\/p>\nBusiness outcome<\/h2>\n